Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
The hair brand’s new Acidic Bonding Concentrate Hair Bandage Balm takes center stage at music’s biggest night.
January 30, 2026
By: Lianna Albrizio
Like most hair care brands, Redken aims to make strands sing and dance. Now, it will be on music’s biggest night.
Redken is the official hair care partner of the 68th Annual Grammy Awards.
Throughout Grammy Week, Redken will celebrate music, creativity and high-performance hair with immersive experiences that spotlight the latest innovation from its best-selling Acidic Bonding Concentrate (ABC) franchise: the new Acidic Bonding Concentrate Hair Bandage Balm.
“The Grammys represent the pinnacle of creative excellence, a value that sits at the heart of Redken,” said Mounia Tahiri, general manager of Redken. “Partnering with the Recording Academy to introduce Hair Bandage Balm felt like a natural fit, allowing us to champion emerging voices and bring our professional expertise and innovative products to the cultural moments that matter most.”
Redken Acidic Bonding Concentrate Hair Bandage Balm, which launched on Jan. 25, is a quick-absorbing, non-greasy leave-in treatment that acts like a bandage for damaged ends. Designed for use on clean, damp hair to treat ends or on dry hair to refresh styles, tame slick-backs, ponytails, and braids, the Balm is powered by an 8% Bonding Care Complex with Citric Acid and Madecassoside to deliver 5 times less breakage in just one use while relinking broken bonds deep within the hair fiber and visibly sealing split ends by up to 96%. The formula smooths even the most stressed, damaged ends and protects against heat up to 450°F, leaving hair softer, stronger and revived.
The brand will activate across key Grammy moments, bringing Redken’s professional expertise directly to artists, creators, and industry insiders. Highlights include:
Grammy House (Jan. 28 – 31). A multi-day, immersive destination celebrating music, culture and creativity, Grammy House is designed for fans, members, music creators, industry insiders, and rising leaders to bring the energy of Grammy Week to life through unforgettable moments and experiences. Within, Redken will host its own “Happy Endings Haircare Lounge,” at Grammy House this year – an exclusive ABC-inspired destination where guests are immersed in the world of Acidic Bonding Concentrate. Inside, Redken “balm-tenders” will offer expert tips and touch-ups designed to visibly seal split-ends and deliver hair’s ultimate happy ending.
Grammy U (Jan. 30): A first-of-its-kind experience at this year’s Grammy House , Grammy U is a three-stage music festival showcasing live performances from Grammy U members and emerging artists, including special appearances by Grammy nominees Durand Bernarr and Los Wizzards. Throughout the evening, immersive activations will be dedicated to uplifting and celebrating the next generation of music creators and industry professionals.
Taking the spotlight alongside the brand is Redken Global Brand Ambassador and Grammy winner Sabrina Carpenter, who stars in the campaign for Hair Bandage Balm. This year, Carpenter is nominated for six awards, including Album of the Year and Best Pop Vocal Album for “Man’s Best Friend,” along with Record of the Year, Song of the Year, best Pop Solo Performance and Best Music Video for “Manchild.” She is also scheduled to perform.
Redken Acidic Bonding Concentrate Hair Bandage Balm retails for $45 and will be available at Redken.com, Redken salons nationwide, Amazon, Ulta, and Ulta.com with professional availability at SalonCentric and SalonCentric.com.
Watch the promotional video here:
Get the latest Happi news, insights and analysis in your Google Search and AI experiences.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
